Social networking technology is a novel way for people to socialize with one another. Friends and families share their aspects of life using various kinds of technology. On the other hand, corporations use these social networking technologies to generate revenue by posting advertisments about the services they provide and promotional sales. Often, corporations reward users who complete surveys or polls so as to improve their products and services.
One of the benefits social networking technologies offers society is bridging job recruiters to potential applications. In his article Social Networking Technology Boosts Job Recruiting, Langfitt states that “social networking technology is absolutely the best thing to happen to recruiting ever.” Job recruiters are now using social network site such as Linkedin, Monster, indeed to find candidates that fit the profile. Recruiters nowadays do not have to read throught numerous resumes in order to find potential candidates. Typing keywords in the search engine leads recruiters to the resumes with the skillsets they are looking for. However, there is a dark side to social networking technologies. The loss of privacy is the most concerning disadvantage about social networking technology. Credit card and e-commerce companies often trade client information collected from social networking sites in order to target their products and services to them. Another safety concern is identity theft. Users are often face the threat of losing their identites to interested parties no matter how well protected the information is. Cyber bullying is another risk of social networking technology. In Young' s article They’re Back, and They’re Bad: Campus-Gossip Web Sites,” he states that “Students have more ways than ever to post anonymous attacks on classmates.” Back in the days, students were bullied at school, but with the emergence of social networking technology they get bullied even when they are offline and the damage could be more serious. In my opinion, social networking technologies are going to evolve to fit more people’s needs. Nowadays, more peoples are using Instagram and Twitter because they require less personal information making them less vulnerable to identity thefts.
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