Creativity

New media fosters creativity by allowing users to share ideas with one another in a timely manner. Its role in fostering creativity manifests in encouraging new ideas and collect as many as collective efforts from participants in order to perfect old ideas. In turn, companies can collect ideas to improve their products and services.

In his article “ Twitter Serves Up Ideas From Its Followers”, Miller explains how technology companies have been the most active in relying on others to innovate for them. People’s ideas are the source of innovation for such companies. By collecting ideas on the internet, companies can benefit from it and deliver more user-friendly products/services to the general public who gives feedback to developers. And unless we keep the process of giving feedback and improvement going, there is no new media at all.

Source
http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html